Introduction to growth hacking
Growth hacking nowadays is actively used by startups and businesses as an alternative way of marketing with the main focus on growth and profitability. The goal of a real growth hacker is to expand a customer base of a business with the use of modest, analytical, creative, and innovative methods.
Here we want to give you some useful brief tips that Growth Tribe (growth hacking gurus for talents in Amsterdam) shared with and that can be used in your growth strategy right now:
- Experiments is everything
It is often hard to be right if you are working online. Gut feelings of the marketers usually appear to be wrong, so only data and numbers can help to prove the assumptions. Thus, it is wise for companies to spend time and resources on experiments’ conduction. In a controlling experiment setting, it is their main and the only target to study consumer behavior and find the best method of revenue maximization through the acquirement of new customers.
- Tracking is important.
Tracking is crucial for business growth. However, it is important to track metrics that can actually help with new partners or customers generation (as engagement rate of social media posts, the website bounce rate, conversion rate) instead of visual performance indicators (as to reach or impressions)
- Use tools
Growth hacking is based on the usage of handy and modern tools that can help you test all the assumptions in swift time. Surf the Internet to uncover which ones you can use for website creation, automation, social media planning or even persona revealing of the potential leads or customers on LinkedIn.
- Make it look like human
Automation is a very important part of scaling business, however, people still appreciate human factor and trust business more if they feel a human interaction. Thus, do not be scared to make a mistake or actually aim at making mistakes in your automated messages and emails to create a feeling of human synergy.
- Catch them in 5
You have only 5 seconds to impress your potential customer on your website or social pages. So make a message about your product vivid and clear. The image and design are not everything, copywriting is extremely important in this catching business. Each copy or caption work towards selling the unique point of your business.
- Psychographics personas
A buyer persona is a profile of your ideal customer based on real data. However, you cannot get a full understand of your customers with only information about their demographics. It is important to understand things like emotions, values, interests, desires, goals, hobbies, habits and other relevant aspects of their psychological characteristics to understand what and how they want it.
The content comes from course during a Startup boot event